#CRACKTHECODE
#CRACKTHECODE
Social Media + Crack The Code Campaign
In an effort to encourage our community to use tech vocabulary and promote The Big Book of Tech, I created graphics for our Instagram as well as came up with the concept of the “Crack The Code” campaign. “Crack The Code” is about getting past the jargon and complexity of technology and breaking it down so anyone can understand. While terms like “GDPR” and “SaaS” might seem intimidating to outsiders of the tech industry, if presented in a manageable format, they’re actually quite easy to understand. The Big Book of Tech is about taking a subject with many nuances and making it fun and digestible - and this campaign only helps this mission. Together we can #crackthecode.
WHAT THE CAMPAIGN CONSISTS OF:
9 Instagram Posts (24 in total)
Merchandise Design
2 “So What’s” Infographics
“Tech Term of the Day”
Logo for all posts
Created #crackthecode to get user-generated content
20% off discount if you use the hashtag
FEED
“SO WHAT” SERIES INFOGRAPHICS
Image Citations:
Image of Office Space:
Bordwin, Andrew. 2021. ADF Magazine. https://www.adfwebmagazine.jp/en/architect/athletic-technology-company-whoops-headquarter-expansion-showcases-transparent-hi-tech-workplace/
Image of European Union:
Illif, David. "Elections to the European Parliament." 2014. Wikipedia. https://en.wikipedia.org/wiki/Elections_to_the_European_Parliament#/media/File:European_Parliament_Strasbourg_Hemicycle_-_Diliff.jpg
Image of Keyboard:
Photo by Tarik Kizilkaya/ iStock
Image of Girl at Computer:
